Apple Chief Executive Tim Cook is expected to praise new European privacy rules and to voice the company’s support for strong laws in Europe and the United States to protect the use of data, according to prepared remarks for delivery at a Brussels event.

Cook is scheduled to address a gathering of international privacy regulators on October 24. He will be one of several executives from US tech companies to present their views at the two-day event.

According to the Reuters news agency, Cook is also expected to endorse a comprehensive federal privacy law in the United States, the strongest statement by Apple to date.

Issues over how data is used and how consumers can protect their personal information have come under the spotlight recently following massive breaches of data privacy involving millions of internet and social media users in Europe and the United States.

Apple views privacy as a “fundamental human right,” Cook is expected to say at the Brussels event.

“We will never achieve technology’s true potential without the full faith and confidence of the people who use it,” he will say, according to Reuters.